14 Feb SEO Tips Your Company Needs
If your company wants to ramp up its presence on the Internet, then what you need is a few good guidelines, to make sure that you don’t do the wrong things accidentally – or to clear up your preconceptions on what sounds like good ideas, but may actually be not so good when in practice.
Content is King
It’s been said repeatedly, but it really is true, the quality of your content is infinitely more important than any content template, keyword trick, or meta tags loading that can ever be done.
But that doesn’t mean that you should just keep on writing content without having a structure for it! In the first place, keywords are still important in the sense that you should have them in your content. Of course, the trick is to find the right set of keywords to use, but then, that’s where an SEO company comes in, or an SEO services professional.
Also, while your content is good, you may end up having a gigantic explosion of great content – and then have a few weeks or months where nothing is happening. Proper content management means scheduling your content such that you’ll always have new content upon your sites.
Channels are important
When you think of content, don’t think only of your own site. Search engine optimization takes into consideration all kinds of content that will be included in a search result. And that means that you should take care not only of your own company’s site, you should also make sure you have a presence on other sites that may be important to your products and services.
For example, social media is the new currency for marketing and advertising on the Internet, and it is very important for branding and promotional concerns to have a presence in sites such as Facebook and LinkedIn. Depending on your products and services, you might also want to have a Tumblr account, and a Twitter account is necessary for social media.
If you’re interested in video content, then you should have a company account or channel set up in YouTube, and you should even consider a company blog, if you’d like to attract a certain kind of audience.
SEO services should always consider all channels.
Negative Content is dangerous
Now, some marketing people do live by the adage that any sort of publicity is good. But that’s like painting a bull’s eye on your company’s reputation, if you use that philosophy on the Internet. Any bad news about your company has the chance to go viral, and may affect existing or potential customers. And that’s one reason why your company has to have an interactive, proactive Internet presence. You should also have a set of guidelines on how to deal with issues in a positive manner that won’t make your company a walking target for people who would abuse this opportunity to talk with you.
Remember, anything that appears on the Internet that is tied to your company is also considered as content that should be curated.
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